header banner
Default

Amazon intends to use artificial intelligence to create images and videos for advertisers


Table of Contents

    By

     |  May 5, 2023 1:45 PM PDT

    Photo: A presentation at Amazon's NewFront Conference on May 1. Photo by Getty.

    Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use in advertising campaigns on its platform, a company spokesperson confirmed, efforts that could help diversify its ad business.

    Amazon's ad business has grown by double-digit percentages every quarter since Amazon started breaking out its revenue in 2021. It brought in $38 billion last year but currently centers on ads that give merchants a boost in search results. However, Amazon is trying to build a broader ad business, including through selling spots on its free video-streaming service, Freevee, as well as during Thursday Night Football broadcasts on Prime Video. The company also sells audio ads on Amazon Music and even runs digital ads on screens inside Amazon Fresh grocery stores, among other efforts.

    Sources


    Article information

    Author: Stacy Hill

    Last Updated: 1702392721

    Views: 1027

    Rating: 4.2 / 5 (65 voted)

    Reviews: 87% of readers found this page helpful

    Author information

    Name: Stacy Hill

    Birthday: 2001-10-03

    Address: 70230 Charles Landing, Rayville, MA 84236

    Phone: +3530244498299944

    Job: Article Writer

    Hobby: Cocktail Mixing, Calligraphy, Astronomy, Bowling, Arduino, Soccer, Coin Collecting

    Introduction: My name is Stacy Hill, I am a ingenious, tenacious, skilled, audacious, accomplished, important, capable person who loves writing and wants to share my knowledge and understanding with you.